Lipstick Effect (a.k.a. the Lipstick Indicator), the idea that consumers will indulge in less expensive feel-good items in a bad economy. Historically, lipstick sales surge during economic or political turbulence.
Well, here we are in a full-blown recession. The news hasn't been pretty at all-what with global financial collapse, rising unemployment and the threat of another Depression!!!!!!
Is the lipstick indicator still in effect? Are women still binge spending at Sephora and Walgreens?
Are we furtively buying $32 lip glosses as we worry about our 401 (k)s? - Oh, absolutely!
According to James Edwards at Brand Week, spending on beauty products and procedures (like Botox and slimming) remains strong "Everyone thinks hard times must be triggering women to pull back on discretionary vanity products but the opposite is true."
Lipstick Effect (a.k.a. the Lipstick Indicator), the idea that consumers will indulge in less expensive feel-good items in a bad economy. Historically, lipstick sales surge during economic or political turbulence.
Well, here we are in a full-blown recession. The news hasn't been pretty at all-what with global financial collapse, rising unemployment and the threat of another Depression!!!!!!
Is the lipstick indicator still in effect? Are women still binge spending at Sephora and Walgreens?
Are we furtively buying $32 lip glosses as we worry about our 401 (k)s? - Oh, absolutely!
According to James Edwards at Brand Week, spending on beauty products and procedures (like Botox and slimming) remains strong "Everyone thinks hard times must be triggering women to pull back on discretionary vanity products but the opposite is true."
